Strategic Marketing For Health Care Organizations: Building A Customer-Driven He
A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. PRAISE FOR STRATEGIC MARKETING FOR HEALTH CARE ORGANIZATIONS "Kotler, Stevens, & Shalowitz have created an essential source of graduate student learning and application in this revised text.
Strategic Marketing For Health Care Organizations: Building A Customer-Driven He
A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. Strategic Marketing For Health Care Organizations by Philip Kotler, Joel I. Shalowitz, Robert J. Stevens.