Specifications

"Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System" is a textbook authored by Joel I. Shalowitz, Robert J. Stevens, and Philip Kotler. Published by Wiley & Sons, Incorporated, John in 2021, this trade paperback is 416 pages long and written in English. The book covers subjects such as administration, public health, and public policy, focusing on the strategic marketing of healthcare organizations to create a customer-driven health system. With insights from medical and political science, this textbook is a valuable resource for students and professionals in the health sector.

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